In a world where fashion often leans toward the polished and predictable, Chrome Hearts stands as a rebellious force—an unapologetic blend of high-end craftsmanship, rock 'n' roll attitude, and underground luxury. From its gothic silver jewelry to leather-laced apparel, Chrome Hearts has carved out a cult following that's as bold and raw as the pieces themselves.
The Origins: A Brand Born from Attitude
Chrome Hearts was founded in 1988 by motorcycle enthusiast and jewelry designer Richard Stark in Los Angeles. What started as a custom project creating leather motorcycle gear quickly evolved into a full-fledged luxury label. But unlike most luxury fashion houses, Chrome Hearts never tried to fit the mold—instead, it smashed it.
Built on a rebellious spirit and fueled by a passion for craftsmanship, Chrome Hearts quickly caught the attention of rock stars, skaters, and celebrities who resonated with its gritty, nonconformist energy.
Iconic Design Language
At the core of Chrome Hearts' identity is its signature gothic aesthetic. Cross motifs, fleur-de-lis patterns, dagger details, and handcrafted sterling silver are all staples of the brand’s visual DNA. Every piece, from a simple ring to a leather jacket, is handmade in the brand’s private Los Angeles factory—ensuring both exclusivity and an obsessive attention to detail.
Their silver jewelry—arguably the crown jewel of the label—is anything but subtle. It’s heavy, intricate, and deliberately raw, with each item feeling more like an artifact than an accessory.
But Chrome Hearts isn’t limited to jewelry. Over the years, it has expanded into apparel, eyewear, furniture, and even home goods—all carrying that same rebellious design ethos.